What is a Creative Gap Review?+
A short review of how your property, restaurant, spa, or event offer shows up online. We look at your website, social, Google Business content, and visible campaigns, then send 3-5 practical ideas to improve how your offers are packaged.
Do we need a photo/video shoot?+
No. The starting point is the assets you already have: property photos, menus, event details, spa services, phone photos, and past campaign material. If new photo or video support is needed later, we can scope that in separately.
Is this for one property or a group?+
Both. Single-property support is available, but the strongest fit is hotel groups, management companies, or hospitality teams that need consistent creative across multiple properties or revenue centers.
Are you a full-service marketing agency?+
No. Archer Design focuses on the creative execution layer: social graphics, short-form motion, campaign visuals, Google Business content support, captions, and offer packaging. We can support marketing teams, agencies, or operators who already have strategy but need better creative output.
What do we get each month?+
A monthly creative plan, then a steady delivery of finished assets: social graphics, short-form motion, event and F&B promos, and seasonal campaign visuals, with captions included. Ask about your specific asset count during onboarding.
Do you replace our internal team?+
No. Most groups we work with already have internal marketing support. Archer Design is usually the outside creative extension that helps with overflow, property-level consistency, F&B/event campaigns, short-form motion, and local content.
Do you manage social accounts?+
The core service is creative production and campaign support. We create the assets, captions, and creative direction your team can publish. Full account management can be discussed separately for the right long-term partnership.
How is this lower-overhead than hiring?+
A single in-house creative, social, or digital hire typically costs $90K–$180K a year once you include salary, insurance, payroll taxes, software, recruiting, and management time. The usual workaround, juggling several freelancers, often leads to inconsistent monthly output and last-minute graphics right before a key event or season. Archer Design delivers the output of that role on a steady monthly cadence for a fixed fee, with no employment overhead and no replacement risk. Use the calculator above with your own numbers.
Why start with 3–5 properties?+
It gives both sides a low-risk way to prove workflow, approvals, creative quality, and monthly cadence before expanding across more of the portfolio. We build the creative workflow, brand rules, motion style, and reporting structure on a manageable footprint first. Larger groups then expand on evidence, not promises.
What's the difference between the free samples and the Starter Sprint?+
The 5 free sample assets are a small taste, enough to judge quality on your brand. The Starter Sprint is a full working engagement: 15 finished assets, a real campaign's worth of creative, delivered in 7 days. It's the fastest way to experience what a monthly partnership feels like, and the full $950 is credited toward your first month if you continue.
Can you prove this drove bookings?+
We track what creative can honestly claim: impressions, reach, engagement, post clicks, profile actions, campaign response, and inquiry/booking-support signals where tracking is available. Direct booking attribution depends on your property's setup, and we can recommend simple tracking links, UTMs, Google Business tracking, and campaign codes during onboarding.
What do you measure during a pilot?+
We measure creative output, impressions, reach, direct engagements, reactions, comments, shares, reported post clicks, link clicks where available, website traffic where access is available, Google Business Profile actions, Search Console visibility, and any inquiry or booking data the property is able to share. Weekly performance pulse checks and a monthly performance recap are included for pilots and ongoing retainers.
Is this only social media?+
No. Social is one distribution channel. Archer Design supports the creative system behind property-level hospitality marketing: F&B and event promos, meeting and wedding assets, seasonal campaigns, spa and wellness campaigns, short-form motion, photo polishing, new branded creative, local SEO support, Google Business Profile support, and performance reporting. The assets live on social because that's where most hospitality audiences are, but the creative scope is broader.
What's the commitment?+
Most partnerships start monthly and can scale based on seasonality, property count, and campaign volume. Ask us about commitment terms during your pilot, we'll give you the straight answer.
