Case studies

Real properties. Real workload taken off real teams.

Across tracked hotel, restaurant, event, and wellness profiles, Archer Design creative has helped generate 14.8M+ impressions, 565K+ direct engagements, and 4.3M+ reach to date. Here's what the work looks like property by property.

Select-service flag hotel

Hampton Inn Greensburg

The situation: A select-service Hilton flag with no creative person on property. Social posting was inconsistent, fell to whoever had a spare hour, and everything had to respect Hampton brand standards, which made one-off freelance help risky.
The work: Ongoing monthly creative built from the property's existing assets: feed graphics, local-market content, seasonal pushes, and short-form video, all produced brand-standard-aware so it clears review the first time. Captions included, delivered approval-ready for the property's scheduler.
Results: 338 posts tracked across the Hampton Greensburg profile. Creative helped generate 3.24M impressions, 78.3K direct engagements, and 734K reach. The same monthly workflow now extends to a second Hampton property in Johnstown. The GM team reviews and approves instead of designing.

Metrics sourced from SHAIPE-tracked profile data, reflecting impressions, reach, and engagement. Direct booking attribution depends on property-level tracking setup and is not claimed above.

Boutique flag hotel + restaurant

Hotel Indigo Pittsburgh

The situation: A boutique IHG property with a strong identity and an on-site restaurant, Eliza Hot Metal Bistro, that each needed their own voice: rooms-and-neighborhood storytelling for the hotel, menu and specials promotion for the restaurant, with one stretched team behind both.
The work: Two coordinated content streams on one plan: boutique-styled hotel creative on one side, F&B promos for Eliza on the other, menu features, bar program content, and event pushes timed to the restaurant's calendar. Short-form video built from existing assets keeps both feeds moving.
Results: 408 posts tracked across the Hotel Indigo Pittsburgh profile. Creative supported 1.91M impressions, 54.7K direct engagements, and 210K reach. Hotel and restaurant each maintain a consistent, distinct presence without competing for the same internal bandwidth.

Metrics sourced from SHAIPE-tracked profile data, reflecting impressions, reach, and engagement. Direct booking attribution depends on property-level tracking setup and is not claimed above.

Restaurant, F&B & event creative

Eliza PGH / Eliza Hot Metal Bistro

The situation: An on-site restaurant with a strong local identity, active events calendar, and seasonal specials that needed consistent creative output without adding another person to the team or waiting on hotel-side marketing cycles.
The work: F&B promos, seasonal campaigns, event creative, bar program content, and community-focused posts built from the restaurant's own imagery and calendar. Campaign highlights included a Halloween campaign, Snowflake campaign, and family experience events like Breakfast with Stitch.
Results: 444 posts tracked across the Eliza PGH profile. Creative helped generate 5.88M impressions, 323K direct engagements, and 1.15M reach. The Halloween campaign alone drove 22.7K engagements and 193.7K reach. The Snowflake campaign drove 19.8K engagements and 56.8K reach.

Metrics sourced from SHAIPE-tracked profile data, reflecting impressions, reach, and engagement. Direct booking attribution depends on property-level tracking setup and is not claimed above.

Salon, spa & wellness

Elements Salon & Wellness

The situation: A wellness business whose brand depends on a calm, premium feel, exactly the aesthetic that's hardest to produce in spare moments between clients. The opening campaign and ongoing creative needed to look serene and intentional, not rushed.
The work: A steady monthly stream of polished wellness creative: service features, seasonal promotions, and soft-motion content built from the studio's own imagery, with captions written in the brand's quieter voice. Opening campaign creative helped introduce the brand to local audiences.
Results: 165 posts tracked across the Elements Salon & Wellness profile. Creative helped generate 3.26M impressions, 87.9K direct engagements, and 2.17M reach. The opening campaign alone drove 14K engagements and 50.9K reach, supporting strong local awareness for the new location.

Metrics sourced from SHAIPE-tracked profile data, reflecting impressions, reach, and engagement. Direct booking attribution depends on property-level tracking setup and is not claimed above.

Real properties. Real workload taken off real teams.

Hampton Inn Greensburg

Hotel Indigo Pittsburgh

Eliza PGH / Eliza Hot Metal Bistro

Elements Salon & Wellness

Your property could be the next one here.